GIVING CUSTOMERS A FORUM FOR INTERACTIVE FEEDBACK
Customer forums are a method for obtaining information regarding changing topics or for strengthening customer loyalty from existing customers with a special affinity to the company.
Customer forums can be used to generate data and control information on:
- Design of product and service offering
- Differentiating features from the competition
Customer forums are often used to strengthen customer loyalty or to achieve a multiplier effect by deliberately inviting opinion leaders and multipliers to participate in the customer forum.
As a rule, surveys are carried out by means of personal questioning in group discussions, supplemented if necessary by written surveys, online surveys or telephone surveys.
Differentiation from similar instruments
- Customer panel: Pool of registered customers with a business relationship who are surveyed on changing topics.
- Customer advisory board: Group of permanently installed customers who support the company management with contributions from the customer's point of view.
SERVICES OF CONCERTARE IN THE AREA OF CUSTOMER FORUM
concertare organizes customer forums in any industry and for any size of participant. After mutual agreement on goals, time frames, and budgets, we take over all organizational work regarding conception, preparation, implementation, evaluation, and follow-up.
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