KNOWING WHAT POTENTIAL CUSTOMERS EXPECT
Non-customer surveys are a method for obtaining information from exclusively potential customers regarding their expectations, satisfaction, and perception of a company. The terms potential customer survey, non-customer survey, non-customer interviews are used synonymously.
Non-customer surveys require special preparations and methods in order to capture the relevant target group.
- Written Survey (Paper & Pencil)
- Online survey
- Telephone Survey (CATI)
- Personal Interview (Paper & Pencil or CAPI)
You can find out more about survey methods under customer surveys.
PERFORMANCE OF CONCERTARE IN A NON-CUSTOMER SURVEY
concertare regularly conducts non-customer surveys in all industries and with all methods. For many questions, methodologically proven formulations exist, the use of which can provide benchmark data. Benchmark data makes it possible to determine the relative position of one's own company compared to other market participants.
concertare has its own panels and access to partner panels, through which, in many cases, non-customers from the desired target group can be found.
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